Ultimate size brings theater to your room.

The pinnacle of ultra-fine light control

Quantum Matrix Technology

Evolution of Neo QLED comes with Quantum Matrix Technology, which precisely controls our exclusive new Quantum Mini LED. With accurate light control, you can enjoy great detail in both the darkest and brightest scenes.

World-class cinema in ultimate brightness and colour

Theatermax Screen

Brilliant Quantum HDR gives you the brightest picture and clearest contrast. Powered by Neural Quantum Processor 4K, Theatrum Picture guarantees authentic picture and colour purely optimized for 98" big screen.

Elegant look from every angle with a metallic finish

Infinity-all-metal Design

Complete outfit with elegant metal look, sleek profile and glamourous design will give you our most beautiful TV experience. Satin Design with classy, glamourous look from every perspective will perfectly match with luxurious interior.

120W sound from every corner of the screen

Cinema OTS

Ultimate sound experience from powerful speaker channels. Our new woofer units at top and bottom center provide optimized cinematic experience with 120W Quad Base sound. With Magnum Sound, make your home a theater.

Superb contrast and colour whenever you watch

Quantum HDR 80X

Experience our finest contrast and colour in full scale. Quantum HDR 80x brings you superb, lifelike contrast and colour just as director intended. The dynamic tone mapping of HDR10+ shifts colour and contrast scene by scene, allowing you to appreciate even the slightest nuances.

AI-powered 4K picture completed by 20 neural networks

Neural Quantum Processor 4K

Neo QLED's advanced multi-intelligent processor creates the best 4K viewing experience. Instead of one neural network to analyze visual data, Neo Quantum Processor 4K uses data generated from 20 neural networks to enhance every visual detail of your 4K content.

Minimal glare to reduce distractions

Anti Reflection

Don’t let the brightness of the sun interrupt the midday match, or lamp reflections ruin your evening movie, with our critically acclaimed Anti Reflection. With less distractions from reflecting light from any seat in the house, lose yourself in the latest blockbuster.

3-dimensional depth with powerful neural networks

Real Depth Enhancer

Real Depth Enhancer now mirrors how human eyes process depth by increasing foreground contrast. So when you are watching a nature documentary, it enhances an elephant’s wrinkles while leaving the background as it is - just as a person’s eyes would.

Authentic colours validated by PANTONE

PANTONE Validated

Enjoy a more accurate and comfortable TV viewing experience than ever before with the world's first TV product that received PANTONE validation. As a trusted symbol of colour fidelity by experts, 'PANTONE Validated' authenticates expressions of 2,030 PANTONE colours and 110 skin tone shades.

Where Gaming Comes Together

Gaming Hub

Samsung Gaming Hub is the new home for gaming on Samsung smart TV. Instantly play the biggest games from Xbox and more top cloud gaming services with no downloads, and no console required. Just switch on your TV and play.

Stream Xbox games on Samsung TV

Xbox Game Pass (Check if this service is available in your country.)

Access hundreds of Xbox games on your Samsung Smart TV. With the Xbox Game Pass, there’s no more need for a separate console to play your favourite games.

Exceptional motion enhancements in 4K 120Hz

Motion Xcelerator Turbo+

Conquer every enemy, even at soaring speeds. With exceptional motion enhancements up to 4K 120Hz, you can enjoy gameplay with ultra-smooth action without lag and motion blur.

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

With Certified AMD FreeSync Premium Pro™ core technology, you'll experience reduced stutter and screen tearing as well as a superior combination of smooth gaming at peak performance, exceptional high dynamic range visuals and low latency for a true game-winning performance.

A next level Dolby Atmos experience

Dolby Atmos®

A next level Dolby Atmos experience that will immerse gamers inside the action with multi dimensional sound.

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Surround yourself with sound from TV and soundbar orchestrated in harmony. Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

Dynamic sound that tracks the action from all corners

Object Tracking Sound Pro (OTS Pro)

Immerse you deeper into your listening experience on all corners of the TV, including the center, without missing any audio clue.

A flush fit to the wall

Slim Fit Wall-Mount

Mount your TV flush against the wall for a seamless look with one nearly invisible cable that connects all of your external devices to avoid anything getting in the way of your design.

Discover your favourite contents in one place

Smart Hub

Samsung’s new Smart Hub puts content curation and discovery front and center, so you spend less time searching and more time streaming movies, shows and other contents you enjoy.

Your best home butler

SmartThings

Relax and let your smart butler do the rest. SmartThings can seamlessly connect to, monitor and control all your smart devices and intuitively control your home. You can control devices directly with remote or voice when watching TV

Make video calls on the big screen

Video Call Application

Seamlessly connect with your loved ones on the bigger screen with Google Duo. Use the Samsung Slim Fit Cam or your own smartphone camera to make video calls a lot easily.

See it all on one screen

Multi View

Watch what's on your TV and your mobile on the same screen at the same time. Whether it's live stats for sports or video guides for games, simply connect your phone and multi-screen like never before.